BEAUMONT, Texas — Southeast Texas' only Harley-Davidson dealership has been sold to a Florida company.
The Ed Morse Automotive Group has purchased Cowboy Harley-Davidson of Beaumont along with it's sister dealerships in San Antonio and Austin, the company announced in a Tuesday news release.
Cowboy Harley-Davidson of Beaumont was originally owned and opened in October 1999 by Walter Umphrey.
“We are excited to add our first motorsport franchises to our growing automotive family. I have a true passion for motorcycles and am proud to continue the growth of these locations. We look forward to making significant capital improvements and supporting the communities of Austin, Beaumont and San Antonio," company CEO Teddy Morse was quoted as saying in the news release.
The family-owned company owns 34 dealerships and 69 franchises in 38 locations according to the news release.
Currently the sale does not include the Cowboy Powersports Honda dealership next door according to a spokesperson.
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This is a developing story. We will update with more if and when we receive more confirmed information.
Read the company's news release...
The Ed Morse Automotive Group announced today it has acquired Cowboy Harley-Davidson’s three locations in Texas, including the Harley-Davidson retail store located at River Walk in San Antonio. Cowboy Harley-Davidson’s locations include Austin, Beaumont, and San Antonio. Ed Morse Automotive Group purchased the motorcycle dealerships from Cowboy Harley-Davidson. George Chaconas with Performance Brokerage Services facilitated the transaction.
The acquired motorcycle dealerships are:
- Cowboy Harley-Davidson Austin at 10917 S I-35 Frontage Rd, Austin, TX 78747
- Cowboy Harley-Davidson Beaumont at 1150 Interstate 10 S Access Rd, Beaumont, TX 77707
- Cowboy’s Alamo City Harley-Davidson at 11005 North IH 35, San Antonio, TX 78233
- Cowboy’s Alamo City Harley-Davidson Riverwalk retail store at 111 W Crockett St, Suite 209, San Antonio, TX 78205
“We are excited to add our first Motorsport franchises to our growing automotive family. I have a true passion for motorcycles and am proud to continue the growth of these locations. We look forward to making significant capital improvements and supporting the communities of Austin, Beaumont and San Antonio. The enhancements that we will bring will be beneficial to the success of the incredible employees there, but also providing our customers a world-class motorcycle-buying experience,” said Teddy Morse, Chairman and CEO of Ed Morse Automotive Group.
The Ed Morse Automotive Group is headquartered in Delray Beach, Florida, and has been family-owned over 75 years. These acquisitions will add nearly 140 employees to its over 1,800 plus employee base, and will grow Ed Morse Automotive Group to 34 dealerships, 69 franchises, 38 locations, and 18 automotive and motorcycle brands.